Budva is on the central part of Montenegrin coast, called “Budvanska Rivijera”. It has developed around a small peninsula, on which the old town is situated. It is by far most visited destination in Montenegro, attracting mostly domestic, Russian, Serbian and other Eastern European tourists with an old town, bars and nightclubs, and beaches mostly consisting of small rocks. It is base for mass tourism, while in its near vicinity there are luxury resorts such as Sveti Stefan and Miločer.
There are as many as 35 beaches in the Budva area, mostly rock and a little sand (8 beaches are marked with blue flags).
During the summer in particular, the day and night-life offers opportunities to enjoy theatre plays and performances, music events and entertainment programs.